Hong Kong & Asian Investors Jump On First Lever VC Asia Alt Protein Fund

By Sally Ho 18 September, 2020

Investor interest in the alternative protein industry is at an all-time high as Green Queen's Ho shows

Lever VC secured USD23mn in committed capital to invest in early stage alternative protein start-ups; ~70% came from HK & Asian family offices = investors in the region are bullish
In the past couple of years, seen the rapid rise of the alternative proteins industry globally; not gone unnoticed by the financial community, with investor interest at an all-time high
Investor interest expected to continue especially in light of the coronavirus pandemic that has exposed the vulnerabilities of the animal meat supply chain & growing food safety concerns

This article was first published on Green Queen on 19 Aug 2020. You can see the article here.


Hong Kong and New York-based alternative protein venture capital fund Lever VC has announced the first close of its Fund I, which is dedicated to investing in early stage plant-based and cell-based protein food tech. Of the US$23 million in committed capital, around 70% came from Hong Kong and Asian family offices, signalling that investors in the region are bullish on the future of the alternative protein industry.

~70% of USD23mn committed capital is from HK & Asian family office; region is bullish

Announced on Monday (August 17), Lever VC Fund I has a portfolio of ten alternative protein food techs based in Singapore, Hong Kong, mainland China, the U.S. and Europe. Among them include Singapore’s TurtleTree Labs, the first startup developing cell-based cow’s milk and human breast milk [see more on TurtleTree Lab’s milk here], Hong Kong-based cultivated seafood makers Avant Meat and Beijing’s plant-based yoghurt brand Marvelous Foods.

So far, the fund has US$23 million in capital, with 70% of the backing coming from Hong Kong and Asian family offices, including one major conglomerate based in China, an indicator of the strong investor confidence in the future of the plant-based and cell-based meat and dairy market.

“Over the past couple of years, we have witnessed the rapid rise of the alternative proteins industry globally. Hong Kong and Asia are very much part of this trend. We see more and more innovative companies being founded, and consumer adoption continuing to grow,” explained Julian Ting, vice president at Lever VC, in conversation with Green Queen.

Investor interest in the alt protein industry is at an all-time high…

“This has not gone unnoticed by the financial community, with investor interest at an all-time high. We are grateful for the ability to play a part in backing the industry leaders of the future, while providing our investors with exposure to the burgeoning alternative proteins space.”

Lever VC has also been a core player supporting the emerging alternative protein ecosystem, with managing partner Nick Cooney and partner Lawrence Chu both early investors in some of the biggest alternative protein food techs today, including Beyond Meat, Impossible Foods, Memphis Meats, JUST and Aleph Farms.

“The alternative protein market is continuing to grow quickly,” said Chu. “With our deep experience and proven record of returns in the sector…Lever VC is perfectly positioned to deliver value to investors looking for financial or strategic exposure to alternative protein and the broader impact investing market.”

While investor interest in alternative proteins have grown significantly globally, especially in light of the coronavirus pandemic that has exposed the vulnerabilities of the animal meat supply chain, there has been a particular uptick in support within Asia.

…Especially in light of the coronavirus that exposed vulnerabilities in the animal meat supply chain

On top of health and sustainability concerns, food safety has been a top priority for consumers in the region, especially as livestock diseases such as the ongoing African swine fever (ASF) outbreak and the resurgence of Div1 shrimp virus continue to disrupt supply chains.

In light of the heightened awareness of food insecurity in the region, Lever VC and Asia venture accelerator firm Brinc announced a new joint investment fund and accelerator program dedicated to food techs in China back in June.

While the Lever China Alternative Protein Fund will invest 40 million RMB (US$5.65 million) over the next for entrepreneurs and early-stage food techs focused on the mainland Chinese market, Brinc will provide the cohort with support through a three-month accelerator program, which will be stationed at the firm’s new 3,300 square-metre Guangzhou space. An additional 160 million RMB (US$22.6 million) will be available from the Lever VC Fund for follow-on funding.


Further Reading

  • 5 Reasons Plant-Based Will Be Unleashed In Asia – Are you ready for Asia’s plant-based revolution? David Yeung, Founder & CEO of Green Monday, shares 5 reasons its coming soon including that it is only a matter of time before the current global food system collapses
  • Food Revolution 5.0: Digital Printing Meat – Food Revolution 5.0., clean meat… Hong Kong is there. Get the latest from Professor Kenneth Lee of Chinese University of Hong Kong and hear more on his 3D printed foie gras
  • Water-Energy-Food Security Nexus In Asia’s Large River Basins – The water-energy-food security nexus is complicated but as Maija Taka, Marko Keskinen & Olli Varis show, the tensions can be alleviated. Plus, they share 3 WEF cases in Asia’s largest river basins
  • Diet, Food Waste & Kids In 5 Graphics – Agriculture emits as much greenhouse gas as electricity and this needs to change. CWR’s Woody Chan sees 3 ways to reduce this, from changing diets and cutting food waste to fewer kids

More on Latest

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  • Fashion Is Dead, Extreme Makeover Time – There have been 20+ bankruptcy filings in the last 6 months between brands & retailers. Surely, being broken can trigger an extreme industry makeover suggests CWR’s Dawn McGregor
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  • Are We Feeling the Shark’s Teeth? – With clear material water risks posing even more exposure to global systems, the Climate Disclosure Standards Board is working to better corporate water disclosure with a new guidance. Their Francesca Recanati expands
  • A Practical Approach To Factoring Climate Risk Into Financial Valuation – It is not a matter of ‘if’ but ‘when’ physical climate risks are appropriately taken into account. So, Intact Centre on Climate Adaptation’s solution are sector-specific Climate Risk Matrices as their Kathryn Bakos outlines

Sally Ho
Author: Sally Ho
Sally Ho is Green Queen's resident writer and reporter. She studied at the London School of Economics and Political Science majoring in Politics and International Relations. A long-time vegan, she is passionate about environmental and social issues and hopes to promote healthy and sustainable lifestyle choices in Hong Kong and Asia.
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