Mark Gough is the Executive Director of the Natural Capital Coalition, and led the collaboration that delivered the Natural Capital Protocol, a standardized global framework for including natural capital in decision making. Mark previously worked for The Crown Estate, helping to develop its integrated vision and approach to value measurement. Prior to this he was the Global Environmental Manager for the information company, Reed Elsevier. Mark is a Director of the Aldersgate Group, which brings together business, politics and civil society to drive action for a sustainable economy, and a member of the TEEB Advisory board. He has sat on a number of national and international committees, including the Steering Committee of the United Nations CEO Water Mandate and the Board of the Alliance for Water Stewardship.